As the design manager for KMB Group, I designed the interstitial web presences for KMB Group, KMB Estates, and KMB Lifestyle. The objective was to keep all of them simple, easily navigable and visually harmonious; while allowing for easy expansion on a later date. The greatest challenge in designing this group of websites was representing a company that was in the midst of a restructure. The design had to accommodate changing content and messaging at a time when the brand's core values were being refined and rejuvenated.
Content by: Ramesh & Nityn Bulchandani, Mahima Pushkarna
Designed by: Mahima Pushkarna
Developed by: Design A Theme
KMB Group
KMB Estates
During the design process, the need for a commodious brand manual and brand book became apparent. The KMB logo was designed by Robby Banner (Bangalore). As a self-initiated project at KMB, I expanded the existing brand manual to cater to ongoing and future brand & logo usage. Coupled with an extensive applications across a range of collaterals, the project was well-received and continues to guide the visual representation and presence of the KMB Group of company and their projects.
From The Brand Manual
KMB's Brand Book
Mahima Pushkarna