While at Atlas Brands Pvt. Ltd., I was responsible for the creation of all product and display related training dockets and manuals. For this, I had to create a standard visual system of icons, imagery and content delivery to cater to the variety of backgrounds the retail staff belong to. There were two purposes to these dockets: Firstly, it had to explain to them, the attributes of the products and how they were to be displayed. Secondly, the training manuals aimed at improving the "sales vocabulary" of the staff. Since most of the retail staff are most comfortable in their state languages, imparting a contemporary "sales vocabulary" would help them talk to customers better, expressing their views and assisting customers in purchasing products.
PRODUCT INFORMATION & GLOSSARY
COLOR GUIDELINES
APRIL 2012 GUIDELINES
Mahima Pushkarna