The La Palazzo Website — Mahima Pushkarna

While working for KMB Group, I was responsible for developing the marketing collateral for a real estate project, La Palazzo, by KMB Group.

I was asked to create a unique website that would stand out amongst numerous other real estate websites, which would reflect the ideals of the project and it's identity. It should effectively showcase each of the houses as well the vast facilities and services offered within the project to potential customers. This website has been planned as a temporary website that shall be used as a basis for the next update, the launch of which will be based on the development of the project.

I worked closely with Mr. Ramesh Bulchandani, the chairman of KMB Group. The website, www.lapalazzo.in, is one of the first instances where parallax scrolling has been utilised in a real estate web page in India. Intuitive icons and well thought-through UI/UX make the web experience user-centric. Using a graphic language that imitates the values of a coffee table book, I used big, bold imagery juxtaposed with delicate type in simple layouts that employ the use of layers of text, images and textures to create a hierarchy of information.